Whether you’re running a B2B or B2C business, you will greatly benefit from having a solid presence on LinkedIn. Here are a few reasons why you should consider setting up your profile on the platform today.
LinkedIn has over 630 million users
Over half of LinkedIn’s registered members log into the site every month,so it’s not surprising that it is one of the most visited website in the world. Over 130 million of users are from the United States,and a large majority have graduated college and graduate school.
Many business owners are also on LinkedIn which is why it’s a popular platform for businesses targeting other businesses (B2B). With these numbers, and the type of people you come across on the platform, you can already see just how much you’re leaving on the table if you don’t include LinkedIn in your brand’s marketing activities.
Get found easily – consistent inbound leads
LinkedIn is the number one platform for lead generation according to many business owners. It’s also got a high domain authority,so LinkedIn profiles and pages rank high up on Google. If you search for your name or your brand on Google, you’ll often see your LinkedIn page at the top.
Many brands also find LinkedIn to be far more effective at generating new business than when they post or advertise on Facebook or Twitter, though of course, this will generally depend on the type of business you do.
Whether you’re a solopreneur trying to get leads on the platform, or a company with a team of employees looking to close multi-million dollar deals with businesses, you can surely use LinkedIn to your advantage.
You can establish yourself or your brand as a leader in your industry
You know the saying, tell me who your friends are,and I’ll tell you who you are? Well, that saying holds a lot of power on LinkedIn. If people see you are friends with the big wigs in your industry, then that makes you one of them, right?
Well, not necessarily, but sometimes perception is everything. And just connecting with powerful and influential people in your niche can make the difference between success and failure when dealing with potential clients.
To establish yourself as a thought leader, you’re going to have to do a lot of work on the platform. You can repurpose or republish your most popular posts or articles on LinkedIn.
It not only gives you more mileage out of work you’ve already invested time in, but you can breathe new life into content that’s still relevant by the time you publish it on the platform.
One of the quickest ways to start gaining more followers is by following influential people. Do your best to be ‘social’ and share influencer’s posts. Add thoughtful comments to their posts and discussions. Try to catch their attention.
If you provide enough value in your own posts, these influencers may even recommend, endorse and promote you to their followers as well!
If you’ve got a team of people working for you, get them on LinkedIn if they’re not on the platform yet. Then set up a company page, and connect your employees to the page.
When you publish valuable posts on your page, tag relevant influencers and also ask your employees to share it with their own network. This will help snowball the traffic to your profile and eventually to your website.
LinkedIn can help improve your site’s SEO
LinkedIn has a domain authority of 100 which means search engines love the content published on the site. While the links to your site may be “no follow” – meaning LinkedIn won’t be passing any of theirperfect domain authority score over to your site – you can still greatly benefit from it.
The fact remains, however, that if you consistently publish high-quality content on LinkedIn, then you’re going probably going to get plenty of referral traffic from the platform.
Many SEO experts say that “no follow” links from popular platforms like LinkedIn give various off-site signals to search engines which in turn helps with your site’s rankings.
I’m author, publisher, and entrepreneur Anne Elizabeth Perez and I am here to serve you with my experience, knowledge, and ideas. Discover how to improve your visibility on the web. To find out more about how to use LinkedIn to promote your business visit Linked Power Relationships.