Website versus Blog – Or Do I Need Both?
Creating a website for a new business? If so, you may be wondering which is the best choice – website or blog. The answer isn’t as difficult as you may think. Here’s how to make the right choice for you and your business goals.
1 Business model and purpose
Yes, both websites and blogs, particularly a WordPress blog, can support just about any type of business model. WordPress developers have created plug-ins that can turn any WordPress blog into an e-commerce site, a membership site and more.
However, these plug-ins and add-ons can be more of a hassle than it’s worth. And finding the right plug-in may be a trial and error process.
If your business model relies on the publishing of timely information, then a blog is likely better. However, if your business is meant to sell a product or service, then a website may be a better choice.
2 Maintenance and time
How much time do you have to devote to the upkeep and maintenance of your business? A blog still relies on consistently publishing content. Despite contrary “rules” about blogging, you don’t have to blog every day or several times a day.
However, people who subscribe to blogs do expect regular installments of new content. You can schedule your posts. However, it does require a bit more maintenance on your end. A website can be left alone for a month or two without any issues.
3 Personality and ease of use
Some of your decision will be based on your personality. What format do you prefer to use? A blog is very easy to update and utilize.
You may need help to find, install and set up the right plug-ins. You may also need help customizing a theme or adding a custom header. However, by and large blogs are very easy to use.
Websites can be trickier for some. That being said, many website developers and design software make the user interface quite simple. You can modify pages and add content without needing to learn or understand a design language.
Quite often a blog and a website work well together. A website sells. A blog drives traffic and brands the business. A blog can speak to a niche within your niche. For example, General Motors has a main website.
They also have a blog that is basically car talk. It’s for car enthusiasts and its run by a head honcho at GM. He loves cars. The blog helps brand General Motors and it connects prospects and customers to the business. It builds a community.
Before you make a decision about whether a blog or a website is right for you, consider these points. What’s the purpose of your site? What will offer the best customer experience? What will be easiest for you to use and maintain? Finally, what will best help you achieve your goals? To your success
I’m author, publisher, and entrepreneur Anne Elizabeth Perez and would love to connect with you. If you are new to the world of online marketing (promoting your business on the Internet) please check out my comprehensive training on how to make the most of LinkedIn in your business and discover how to gain an unfair advantage when it comes to promoting your business online.