Marketing for VAs and Freelancers: Become a Local Celebrity
You want to grow your business! You work online! Then what could becoming a local celebrity possibly have to do with it? Let's take a look at what a local celebrity is and how being one could benefit you and your business.
A local celebrity is someone who is known in their city or town and who can connect with the influencers in that location very easily. If you become that local celebrity just think of the possibilities that may well become open to you. For a start being known increases your reach. More people get to know about who you are and what you do to help others.
Marketing your business in its simplest terms is letting people know what you have to offer them. How you can serve them. Not everyone you meet will want what you have to offer but they may know of others who do.
Let's take a look at an example of someone who became a local celebrity and both the community and her benefited enormously from it.
Case Study: Connie Ragen Green
Connie had recently moved to a new city and was wondering how she would get to know people. Have you ever been in this situation? Connie decided the best thing to do was to become a volunteer with local groups. She Googled for volunteer opportunities and met with a local Rotary Club. Once there she recognised a few of the people at the meeting. Connie decided to continue to attend meetings and join the Rotarians on some local projects. “That’s when I got to know some of the people in a way that isn’t possible at lunch or in meetings. During my fourth month I joined the group and found that volunteering and being a part of Rotary was perfect for my goals as an entrepreneur and human being. I began to feel like I had a true purpose and a passion for helping others, many of whom I would never have the privilege of meeting in person because we were separated by oceans and continents.”
Connie's involvement in Rotary led to becoming involved with other charities and non-profit organizations throughout her city and beyond. It wasn’t long before she was being asked to chair committees and to add input to upcoming projects. It wasn't long before Connie felt like a leader in her community and working from home allowed her the freedom to be involved.
At some point Connie was asked to speak to her Rotary Club about her work which launched her on the path to becoming a public speaker and presenter. From these early days Connie went on to speak in many events at many different locations and she soon reached the status of local celebrity in her city.
Consequently Connie's business grew substantially and after she wrote her first book her local celebrity status increased once again. She began writing articles for local publications and being interviewed on the local radio station. Now Connie has a very successful business and as she says herself is loving life.
If you want to discover how to become a local celebrity in your city or town, and get offered opportunities you never thought possible, why not take a look at Connie's course. You'll be glad you did.