Social media has become one of the best ways to reach more people and help your business to grow. It is also a much more cost effective way then spending large amounts on traditional advertising to generate interest in what you have to offer. However, are you spending hours and hours trying to plan and then create your social media posts? Time that could be better spent on different parts of your business. Creating social media content on a routine basis will make it easier and less time consuming.
Do you know what you’re posting on your social platforms tomorrow? Or is it a mad scramble to post SOMETHING because you know you’re “supposed to”?
This is not effective marketing. While there’s room to be spontaneous, having a social media plan makes life easy during that morning rush and makes it possible for you to use a scheduling platform or to assign this task to your VA every month. If you’re “winging it” every day, there’s no chance for outsourcing.
Here are a few simple tips that can help your business make the most out of social media marketing:
#1 Follow a Social Media Posting Calendar
By consistently posting social media content each week you are rising above your competition, because many of them don't post regularly. A social media calendar enables you to stay on track and reach as many potential clients as possible. By creating your social media posts in advance it becomes much easier to post content on a consistent basis without feeling the pressure of tight deadlines.
#2 Review Your Current Marketing
Take the time on a regular basis to review your current social media marketing strategies. You want to look at your short term and long term goals, the type of content you post and shich social media platforms are the most effective for your business. Once reviewed don't hesitate to revise what needs to be revised in order to have a social media strategy that works and continues to work for your and your business.
#3 Conduct a Quick Social Media
A social media audit looks at detailed marketing information, such as finding the social media channel with the most organic growth and discovering which type of content works best for your business. You can also see trends over time and which topics your viewers are most engaged by. Such information allows your company to make better decisions and create a suitable social media strategy
#4 Take Advantage of In-App
You can find in-app analytics on all of the most popular social media platforms, such as LinkedIn, Pinterest, Instagram, Twitter and Facebook. This data makes it simple for you to find out which of your social media posts engaged with the most people on each platform. By knowing this you can create similar content on a regular basis to keep your audience engaged with you and your business. Here are some links to help you.
- Facebook – https://analytics.facebook.com/
- Twitter – https://analytics.twitter.com
- Instagram – https://help.instagram.com/1533933820244654
- Pinterest – https://analytics.pinterest.com/
- LinkedIn – https://www.linkedin.com/help/linkedin/answer/4499/linkedin-page-analytics-overview?lang=en
Take a look at the in app analytics for the social media sites that you use. You may see some surprising but definitely interesting results.
If you want to make the most out of social media marketing starting today then take a look at your in-app analytics and see which posts are generating the most interest. Review your current marketing strategies and then create a monthly social media calendar so you can post content on a consistent basis with no more pressure of tight deadlines.