The creation of a marketing plan is very vital for any business enterprise because it helps to create the entire business plan which is like the route map of the business. This is essentially because the business plan helps to establish all the various aspects of the business in general.
The basic questions to answer while keeping in mind the making of such a business plan are:
• Who the customers or clientele will consist of, and how can we reach them?
• What will the advertising expense be, for both the initialization as well as the on goings of the business concern?
• How are the results going to be inferred?
How to Keep it Simple?
Entrepreneurs have always been known as the undertakers who make life more and more comfortable for society day by day by coming up with new innovations all the time. Thus the main purpose is to simplify everything and make life as easy as possible for people. Once an enterprise knows its clientele, it will be able to commence with the products and services in order to help them better.
What will The Costs Be?
There is a lot of difference in trying to figure out long term and short term costs. If the objective is to create profits for a small period of time, obviously the costs will be much lesser. Therefore, in order to create long term profits, the initial costs that will have to be borne will also be much more and thus they need to be invested by keeping this in mind.
It involves the need for the public to know all about the happenings of the firm, and this can be done through various publicity stunts like advertising, which is mostly a long term investment.
Marketing is a tough job and does not always ensure good results. It depends on how the advertising and publicity has been done, who has been used as the ambassador of the product, etc. However, despite all this, an entrepreneur's cannot face adversity this way. His main job is to ensure that whatever happens, he does not accept defeat because failure is a part and parcel of everything. Every plan will not be a success and as long as the entrepreneur chases success, he will not find it easily.
Thus, the marketing needs to be split into a number of departments and ways so that it can be taken one step at a time in different, but captivating methods, whether it is through the television, radio, magazines or billboards and hoardings or inside catalogues, and as pamphlets and brochures.
One will never learn unless he tries more and more different methods in order to perfect advertising and marketing because they are a crucial part of almost any and every business concern.
One cannot be repetitive and monotonous all the time but then once you have a plan in place, you need to keep trying various kinds of methods again and again till you get through with it.