Marketing for VAs and Freelancers: How visible are you on the web?
How visible are you on the web? As I often say to my clients: “You may well have the best product or service in the area but if no one knows about you you won't find success.” Everybody these days searches the web to find what they are looking for. Are you there to be found? Do you know?Have you looked?
When I first started out on my entrepreneurial journey I was a makeup artist. I worked with two cosmetics companies and used their products for my makeup artist business. Doing the work of a makeup artist. That was the easy part. The hard part was getting known. I made a point to find out everything that I could about becoming visible on the web. The result? I became fully booked and even received assignments overseas.
Today I no longer work in cosmetics but as so many people asked how I became visible on the web I spend my time creating products and courses to help them do the same.
My latest product is on LinkedIn and is called Linked Power Relationships. It is all about how to connect and build relationships on LinkedIn. LinkedIn has become a powerful business networking platform, especially if your business serves other businesses.
When it comes to becoming visible on the web you first need to decide what it is that you want. What goals do you have for your business? Where do you want your business to be in a year's time? Why do you want to succeed? You would be surprised how many people struggle with this one, yet without a strong enough why the chances of success are not good.
How many customers would you like to attract? Do you want to be a global, national or local business? Are you looking for more customers to visit your brick and mortar shop or for eCommerce sales? What age, gender, lifestyle do your customers tend to have? A lot of questions but the clearer you are on these points the easier it is to find them on the web.
Once clear on who you are trying to attract to your business then comes the tech part. Setting up a website, social media profiles and other online sites where people can find you. Many people think that just having a ‘Facebook page' is the answer but as you probably know Facebook is constantly changing the way they do things so who knows how long your page might stay. It is really important to have your own website, your own piece of real estate as I call it.
By adding regular content, full of valuable information on your website for your reader you can then syndicate it on social media and platforms like Medium. Its not a push button way to success and won't happen overnight but over time you will build your credibility, more people will know about you and you will become more visible on the web.