Social Media Marketing for VAs and Freelancers: How to Network Naturally on LinkedIn
Here are some tips to network naturally on LinkedIn so you don’t develop that pushy “used car salesman” reputation that make people want to run away:
Do some Google searches and peruse company websites to search for ideal clients instead of bombarding employees at that company for introductions. You may have a great track record helping Fortune 500 executives but spamming them with connection requests out of the blue won’t win you any favours.
When you finally decide on sending connection requests, don’t fall for the easy way out by using the LinkedIn sample text. That’s a perfect way to show your prospect that you have no idea who they are or what they do, so why would they want to connect with you? Instead, include a snippet of how you met. Did you hear them speak at a conference? Mention that. Were you introduced at a networking luncheon by a mutual friend? Say that. Prospective connections will pay more attention to your personal message than any automated, text template.
Stalking someone’s connection list on LinkedIn is a little creepy, especially if you cold call these people and say, “We’re mutual friends with Jamie Smith,” as the start of your conversation. Instead, ask Jamie Smith directly for an introduction. Remember, most people will only make introductions for those they actually know and who they trust, so make an effort to befriend Jamie Smith first before asking for those introductions.
Don’t be the person who accepts a new connection request and immediately sends a message with a sales pitch. Not only will that new connection cringe at the tackiness but they will likely tell others about your spammy tactic and you’ll have others hesitate or ignore your connection requests. Instead, send a “nice to meet you” message, thanking them for connecting. Publish consistently on your feed. Like valuable information they have posted on their own feed. Ask to meet in person if you’re local or if you’re attending the same conference. Show your new connection that you are interested in them and what they do.
New connections will most likely check your profile before joining your network or responding to your messages, so keep it up to date. Always post a current headshot; fill in your headline and description with power words so prospects know exactly what you do; and don't lie on your resume.
One note: There’s a huge difference between introducing yourself with your company name and what you have to offer versus introducing yourself with a hard core sales pitch. Craft your introduction carefully and you won’t be perceived as a tacky salesperson desperate to make a sale. This is how to network naturally on LinkedIn.
Anne Perez – helping you improve your visibility online.
Develop your brand, increase your visibility and generate leads with LinkedIn by targeting the world’s largest professional market. This report will take you by the hand and teach you how to build a profitable network of targeted people that you can contact about your business and products.