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Don’t Fear Unopens and Unsubscribes

Are you worried that people will unopen or unsubscribe because you email daily? Don’t.

It is good practice to send out an Email every single day. If you absolutely, positively must take one day off each week, that’s okay. But ideally, you’ll be sending an email every single day.

First, worry is useless.

Second, some will unsubscribe.

Some ALWAYS unsubscribe, no matter what you do or don’t do. It’s inevitable, and it means that you are not the right fit for them and they are not the right fit for you.

Learn to love the unsubscribes, because each one tells you that you are doing something RIGHT.

Remember this:

One third of people will LOVE you.

One third of people will DISLIKE you.

And one third of people won’t give a darn either way. It’s life. It’s business. It’s the way the world works.

So don’t worry about – embrace it, because you can earn a literal FORTUNE from that one third of people who love you.

Resend to The Un-opens

Send out your daily email in the morning.

Later in the day (afternoon or evening, your choice) go into your autoresponder and send out the same email to everyone who did not open the email from that morning.

Change the subject line to something like, “Did you miss this notice about…” or whatever is appropriate.

By resending to those who did not open the first email, you will get more opens, which means more clicks and more sales. If your autoresponder allows it, do this automatically so that you don’t have to manually do it each day.

If your autoresponder does not allow you to resend to the unopens, then get a new autoresponder. This is a rough estimate, but approximately 20-25% of your sales will come from that second mailing each day.

That is a LOT of money to lose by not taking this simple step.

There you have it. Now that wasn’t so difficult, was it?

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