There are so many social media platforms out there these days and new ones seem to pop up all the time: Each of them having their own pros and cons. But, how do you know which particular social media platform is the best for your business? The solution to this dilemma lies in your answers to a few questions.
What are Your Social Media Goals?
Are you planning to grow your audience?
Are you trying to send more visitors to your website?
Are you trying to generate more sign-ups on your email list?
Are you planning to use it as a communication channel for your customers?
Once you’ve identified your primary goal, you can then narrow down the best platforms to use for your business. If you want to expand your reach, you can establish a profile on Facebook, Twitter, LinkedIn or Instagram.
If you’re looking to use a platform as a means to provide customer support, then Twitter or Facebook may be the right platform for you.
If you want to drive traffic to your website, any social media platform will do as long as you make your offer attractive enough for your target audience. However, it is important for just about all businesses to have a presence on the big three: Twitter, LinkedIn and Facebook.
Who is Your Target Audience?
Different social media sites cater to different audiences. For instance, Facebook is a collection of people from all over the world, but the platform itself allows you to micro-target different demographics should you choose to use Facebook Ads.
Instagram is where most millennials hang out. Snapchat is the platform for post millennials. Reddit, has a mostly male user base while the opposite is true for Pinterest. If you want to target a professional audience, LinkedIn is the platform for you.
Who are you trying to reach with your marketing?
How Much Time Do You Have?
Building a solid profile on any network will take time. You can’t grow from zero to thousands of followers in 24 hours, not organically at least.
For your profile or page to grow, you would need to put the time in to actually growing it. This means updating it with content frequently, engaging with your followers, and so much more.
If you’ve only got a few hours to spare each week, then consider sticking to two or three platforms maximum.
After all, you don’t want to spread yourself too thin, or you’ll end up not succeeding with any of the platforms and you’ll give up under the impression that ‘social media doesn’t work for my business’.
Once you have decided on the right social media platform for your business take action, create a profile on the site and then start publishing. Without deliberate action social media is just a waste of time.
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