In order for your business to be a success, you need to grow your reach. After all, the more people who see your name, read your blog posts, and watch your videos, the more chances that you’ll convert some of them into paid customers or coaching clients.
But your path to growing your audience may be vastly different from anyone else’s path. There is no right or wrong here; so long as you work every day to market your business and get new eyes seeing your content, pick and choose which activities will work for your schedule and for your target market.
These 7 ideas will get your creative juices flowing. Some you have probably heard of before, maybe others you’ve forgotten about. Keep what is working so far in your marketing efforts and try something new to shake things up a bit. Let’s get started!
Search Out Sponsorship Opportunities
Look around your community for sponsorship opportunities, even if your business is completely online. Local youth sports teams often need sponsors and advertising is often sold in school playbills or for other events. Youth sports teams usually sell advertising spots at the fields or sometimes they print sponsor t-shirts to sell. Supporting a local organization will bring name recognition as well as the opportunity to meet other local businesses.
Online sponsorship opportunities abound with the popularity of online summits. Search out a summit that speaks to your target market. Even if you’re not a guest speaker, most summit hosts welcome sponsors. Search out podcasts that speak to your audience and ask if they have sponsorships available. At the very least, ask about their advertising rates. As always, be selective with your sponsorship money. The target audience and how many people have the potential to see or hear your name should play into your decision making.
Create an Evergreen Webinar
Webinars in general are another great way to incorporate video into your marketing plans. You have the live option, where you present in front of a live audience and take questions; or you have the pre-recorded option, also known as on-demand webinars. These on-demand webinars are basically replays of a live webinar but viewers have their choice of date and time to watch.
Both recorded and live webinars allow you to grow your reach AND your sales. When people register, they are giving you their email address, thereby growing your reach. If they purchase your offer at the end of the webinar, that obviously is growing your sales. Creating evergreen webinars based on topics that don’t get outdated allows you to produce the webinar once but yield sales for years to come. Plus, you still have email access to those who still need some time before purchasing.
Embrace JV Partnerships
Joint Venture (JV) partnerships may not be the easiest to form but they have huge potential for growing your reach and sales. The key is to partner with someone who is targeting the same market as you (or very similar) and whose strengths counterbalance your own weaknesses.
For instance, if you prefer working behind the scenes, partnering with someone who thrives being in the spotlight might be beneficial. You can still collaborate on strategy and the production of your product, but you’re also both happy taking over those tasks that you love. If both partners promote the product and introduce the partner to their own audience, it’s a win-win situation for both partners to grow their reach.
Participate in Local Meetups and Business Networking Events
You probably thought that if you created a business online you wouldn’t have to leave your house, right? That’s only partially true. The world of online business is much more accepted and easier to explain these days, so why not ramp up your marketing by attending local events?
Use Meetup.com to find business and recreational meetings. Bring your business cards and keep your focus on simply having easy conversations with other like-minded people. Join your local Chamber of Commerce or service-oriented business group and attend these events with the same goal: Meeting new people and having conversations. You just never know who you'll meet or who can be a referral.
Become a Board Member of a Networking Group or Favourite Charity
Most networking groups, like BNI, have a board of officers as well as other committees which need volunteers on a yearly basis. In addition to networking as a member, you’ll show your leadership skills, improve name recognition, and grow your credibility whenever you speak to the group.
Local charities also have board members, but these positions are not necessarily advertised. However, if you network enough locally, you’ll learn of these opportunities as they arise. Choose a charity that has a special meaning to you and get involved any way possible. Sometimes starting from the ground up as a volunteer is more meaningful than just searching out a board position.
Search Out Podcast Interview Opportunities
Don’t look down on podcasts. At last count, Apple Podcasts boasted over 800,000 podcasts, including content in 100+ different languages. Without a doubt, you can find multiple podcasts that serve your audience and that would love to have you as a guest.
Find shows that serve your target audience and research what topics that show has already produced. Listen to a few episodes so you can get an idea of the host’s personality and if you think you’d be a good fit, reach out to the host. Hosts will be quicker to accept your offer if it’s clear that you’ve done your homework and you offer a unique pitch that is beneficial to their audience.
Subscribe to HARO – Help a Reporter.com
Getting your name and business quoted in the media is another way to grow your reach but the key is to act quickly. Journalists especially are known to have very tight deadlines, so the one who answers their request the fastest usually wins.
HARO is a way for journalists, bloggers, and sources of all kinds to connect and share information. While there are subscription options, there’s also a free email list you can join. They will send emails three times a day. You read through the requests and submit your answers and/or pitch to the masked email address provided. If the journalist likes what you say – and you can meet their deadline – they will contact you directly.
There you go. 7 ways to increase your reach and your income. Tweak your current marketing campaigns by adding a few of these ideas and track your results. Whatever works, keep in your plan. Whatever doesn’t work, save those notes and try something else.
In the end, the most important point to remember is that marketing is proactive and should be done seven days a week. Engagement with your audience on all your platforms is another must, and don’t be afraid to ask for help from a VA or social media manager if your days get filled with marketing tasks. All your efforts will pay off if you stay consistent.
Hi, I'm Anne Elizabeth Perez
Are you looking for even more ideas to increase your reach and get more customers? Download a copy of '21 Ways to Increase Your Reach and Get More Clients'