Are you ready to Get More Customers and Sales? 

Announcement: Do you want your business to succeed? then start building relationships online.

Are you struggling to attract more customers to your business? Do you have a wonderful service or product but find that customers aren't knocking your door down or ringing you to book an appointment?  My name is Anne Elizabeth Perez and I teach people just like you how to build relationships online. Genuine relationships and connections that in turn will generate more leads and customers for your business.  If you are looking for a no nonsense mentor who will help you ‘Get Your Message Out' then welcome to my site. 

Right, let's get started. The first thing to do is download the focus guide on the right. Read it, take action on what it contains and email me if you have any questions.

3 Steps to Getting Started With LinkedIn

Step 1: Complete your LinkedIn profile 100%

The key to using LinkedIn, and the one thing that is often missed by your competitors, is setting up a good profile. It is important to set up a good profile that acts as a strong foundation for your presence on LinkedIn. Your profile needs to set you apart from other professionals in your field. Differentiate you from the other millions of users and encourage visitors to interact and connect with you

LinkedIn says that having a completed profile gives you a 40% greater chance of networking success.

Step 2: Build Your LinkedIn Network

LinkedIn provides varying degrees of connectedness. The site keeps track of people you know personally: 1st degree. Those who are friends with them: 2nd degree and taking this out further: 3rd degree. are those connected to your 2nd degree contacts. Business opportunity lies mainly within your second degree network but you need a first degree network to be able to reach those second degree connections.

a) Connect with your direct, first degree network by sending out invitations to all your contacts who themselves are on LinkedIn

b) Add previous colleagues and classmates to your network by using the LinkedIn resources

c) Browse the networks of your immediate network and invite those you find interesting to join your network

d) Use the advanced search option to search for people and see if you have any mutual contact in your network who can make an introduction for you.

e) Join groups to increase your visibility and people will ask to connect with you

It is vital that you build up a relationship with your network before attempting to market your business. Otherwise you will be considered unprofessional and a spammer.

Step 3: Market Your Business to your network

Start by helping others. Recommend others in your network. The more you recommend others the more favourable they will be to recommending you in return. Make your interactions personal. Create a call to action. One way to do this is to add a contact me link or a download to a free report on your profile: use your weblinks section to do this. In addition, use your summary to tell people who you are, who you help and how you can help them. Let them know how they can get in contact with you and provide a next step, a call to action if they want to find out more.

If you're a business professional and don't have a LinkedIn presence, you are missing valuable opportunities to attract more customers to your business

Shoestring Promotions For Your Home-Based Business –

Starting a home business can be a great way to become your own boss. Nothing replaces the feeling of working at your own pace and taking all the pivotal decisions on your own. But, if you want to make money out of your business and succeed in the long run, you need to promote it too. However you may not have the funds at your disposal to engage in a fancy promotional campaign. What should you do then? Fret not, because the solution to your problem is here.

Informing the world of your business does not necessarily have to be an expensive affair. You can get the recognition you crave for, on a shoestring budget as well! In case you are rubbing your eyes in disbelief, consider the following ideas.

• Create a website for a nominal fee. Nowadays even people selling peanuts are on the web, so why not you? A website can be your window to the world!

• If you don't want to have a website, at least use the internet for promoting your business. You can post info about your area of expertise on various classified sites and business directories. Some of them charge a nominal fee but there are free ones too!

• You can also get your website listed on various search engines and e-yellow pages.

• If you are not too keen on these above-mentioned online ideas, try some offline tricks. Pick up your phone and make ‘cold calls'. For this, you obviously need a list of contacts who could be interested in doing business with you. Be polite while you are calling people and don't try to make them listen to you forcefully. Keep your opening line interesting and make your offering or USP clear.

• You can also try direct mailing because this is a more focused medium than print ads. Simply send postcards with key information related to your business to the people on your list of contacts.

• Have an interesting business card which you can give out to people you meet.

Hope these tips work for you and put your home business on the fast track to success. Go get 'em!

Attracting clients to your business

ttracting customers to your business

In this post we are going to be looking at how to attract customers to your business. You may love your work as a (fill in the blank) but unless you become good at marketing and promoting your skills and your business you won’t have enough clients to continue.  However you feel about selling learn to be comfortable about it. You have a skill that makes your customers feel special so let the world know about it. 

First Steps

Before you decide how you are going to get clients for your business you must understand your ‘target market’. Simply this means ‘who is more likely to be your customer’. By knowing who is more likely to be your customer you can save both time and money by directing your marketing at the right people. Earlier we looked at the importance of finding the right customers; in other words ‘your target market’.

If you haven’t done so already write down who is your customer. What type of work do you want to do? Who would make your ‘ideal client’? When you know who you want as your ideal client think about where you would find them. What do they read? Where do they shop? What websites would they visit? Where do they hang out in social media? Find out as much as possible about them. Once you know where to find your clients you can direct your marketing efforts where they will see it.

There are two main categories of marketing these days: Offline and online. Take a look at both of them then decide on which two or three ideas only that you want to start with and take massive action. Put them into practice as quickly as possible so you can see which of the initial action steps you take works best. If an idea doesn’t work for you or doesn’t work as well as you expected simply analyse how you could improve upon it or drop it and select another. Speed is important. Don’t keep doing the same thing over and over if it’s not working drop it and try something else!

I'm small business mentor and marketing strategist, Anne Elizabeth Perez and would love to connect with you. If you are new to the world of business ownership please check out my training on boost your visibility and discover how to increase the size of your audience

Ingredients for success as a business owner

ingredients for business success

 
Having your own business is very exciting, although at the beginning a little daunting when you are getting everything set up.
 I always feel that some understanding of what it will take to become successful really helps when starting out. Owning your own successful business offers great rewards but you must be prepared and committed to the role.

Determining if you are ready to start your own business at the beginning of your journey is time well spent.

The first thing to do when you start out is to evaluate your strengths and weaknesses as a potential owner and manager of a small business.

Are you able to make decisions?

As the owner of a business you make the decisions. You don’t take orders from anyone else and you decide how, when and what your business will look like and what you will offer your clients.

It will be entirely up to you to decide on what type of business you want to have, how many hours you’re prepared to work and whether to employ others in the business or not.

You will also find the clients and offer them products and services, which you yourself decide upon. You make the decisions.

 I, myself love the freedom of making my own decisions, setting my own hours and working where and with whom I choose. Is that something you want to do?

Business ownership can be exciting, but it's also a lot of work. In the early days especially there is a lot to do to get your business up and running and attracting clients. Are you up for the challenge?

Do you get along well with other people?

When you run your own business you will meet and need to develop working relationships with many different types of people including customers, sales people, staff, bankers, lawyers, accountants, or consultants.

There will be times when you may have to deal with a demanding client, an unreliable vendor, or a cranky receptionist if your business needs them. How well do you think you would cope in these situations?

Do you plan and organize well?

Research shows that poor planning is responsible for most business failures. Good organization of finances, inventory, schedules, and customer records can help you avoid many pitfalls.

Is your ambition strong enough?

Running a business can wear you down emotionally. Some business owners burn out quickly from having to carry all the responsibility for the success of their business on their own shoulders. Strong motivation will help you survive slowdowns and periods of burnout.

The first few years of a new business can be hard on family life. It's important for family members to know what to expect and for you to be able to trust that they will support you during this time. There may also be financial difficulties until the business become profitable, which could take a while.

I find that being aware of problems that may arise makes it easier to handle them when they come along. If you truly want to run your own business you can do it. Just keep going despite the obstacles that may get in your way.

There's nothing more rewarding than being in charge of your own life: deciding when and where to work and when to take breaks and holidays, not having to ask permission and deciding on who you work with. However you are also in charge of your income: finding new clients, keeping them happy and growing your business.

I'm small business mentor and marketing strategist, Anne Elizabeth Perez and would love to connect with you. If you are new to the world of business ownership please check out my training on boost your visibility and discover how to increase the size of your audience