“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.” ― Anthony Robbins Consistency as defined by the Cambridge English dictionary is “the state or condition of always happening or behaving in the same way”. People successful in business rely on consistency. Why does consistency matter in marketing?

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Social media has become one of the best ways to reach more people and help your business to grow. It is also a much more cost effective way then spending large amounts on traditional advertising to generate interest in what you have to offer. However, are you spending hours and hours trying to plan and

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How many marketing messages do we see each day? Figures range from 3,000 to 20,000. The higher numbers include every time you pass by a label in a grocery shop,  all the advertisements delivered through your letterbox whether you see them or not, the label on everything you wear and so on. We’re exposed to

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Social Media channels according to Gary Vaynerchuk are like a TV show. Some shows last one series or completely flop, others like NCIS can go on for years. The best thing you can do is build awareness on social media so even if that particular channel disappears you have built up a following that may

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